Challenge: Even though ebooks had been around for almost a decade, the Amazon Kindle was the first dedicated eReader to finally gain market traction. Barnes & Noble knew the future of books was changing and in 2009 made bold strides to enter the ebook market.
Solution: As the lead of the user experience team, I had the absolute pleasure of working with several third parties to design a free ebook reader available on desktop, iOS and Blackberry, and finally a dedicated eReader device, the Nook. Working to design a handheld device was a fascinating new experience for me. I have never worked harder or had more fun on a project.