Marvel AR (Augmented Reality) App

Challenge: People in comic shops have a hard time jumping into new series because stories are ongoing from previous weeks. Also, we wanted to let fans experience comics in new ways leveraging digital, while ensuring print comics continued to thrive.

Solution: Partnering with Aurasma, we launched an AR app that allowed fans to hold their phone’s camera over a cover to launch a video recap of the story to date. Users could scan marked images inside to reveal bonus content, such as pencil-to-color panel transitions or 3D versions of editors who appeared to walk around the printed page while describing the creative process.

Project Link

2012 Best Mobile Excellence Award for Entertainment

Marvel AR (Augmented Reality) App