Challenge: I say it all the time: Marvel has the most passionate fans. They are in theaters Friday night watching the latest film, on Facebook sharing a Comic Con clip, on the subway listening to the latest podcast or at a friend’s wearing a new Deadpool t-shirt. We wanted to reward them for these activities and encourage more.
Solution: Partnering with CrowdTwist, we launched a loyalty program that lets fans earn points for engaging with Marvel content and redeem those points for digital and physical goods. This creates a feedback loop that helps us personalize each fan’s experience across the brand.