Challenge: Scholastic wanted to lead the children’s book industry in new digital formats. Parents wanted a safe space with educational content when kids were online. Kids wanted fun, personalized activities. Teachers wanted kids to pick out their own books, which leads to greater comprehension and love for reading.
Solution: After rounds of ridiculously adorable user testing with kids, we designed a kid-safe ebook experience that let children personalize digital bookshelves and read on their terms. Parents could let them browse appropriately leveled stories. Kids could earn virtual currency from skill-building games and use the coins toward ebooks of their choosing, creating a virtuous cycle in hopes of inspiring life-long readers.