Challenge: Traipse into any comic shop on Wednesdays—or tap into a digital store—and you’ll be in good company of fans eager for the next installment. But finding older comics or committing to buy one in an unfamiliar series can be tough, so much of Marvel’s 75-year comic archive remained unexplored.
Solution: We created a digital comics subscription across iOS, Android and web that allows fans to explore the 20,000-issue archive for a set fee. We added themed reading lists to show users new paths to navigate. Membership has grown by double digits year over year.