Featured Projects

Marvel Unlimited Comics Subscription

Challenge: Traipse into any comic shop on Wednesdays—or tap into a digital store—and you’ll be in good company of fans eager for the next installment. But finding older comics or committing to buy one in an unfamiliar series can be tough, so much of Marvel’s 75-year comic archive remained unexplored.

Solution: We created a digital comics subscription across iOS, Android and web that allows fans to explore the 20,000-issue archive for a set fee. We added themed reading lists to show users new paths to navigate. Membership has grown by double digits year over year.

2016 Webby: Best Entertainment Mobile App

Marvel Unlimited Comics Subscription

Marvel Insider Loyalty Program

Challenge: I say it all the time: Marvel has the most passionate fans. They are in theaters Friday night watching the latest film, on Facebook sharing a Comic Con clip, on the subway listening to the latest podcast or at a friend’s wearing a new Deadpool t-shirt. We wanted to reward them for these activities and encourage more.

Solution: Partnering with CrowdTwist, we launched a loyalty program that lets fans earn points for engaging with Marvel content and redeem those points for digital and physical goods. This creates a feedback loop that helps us personalize each fan’s experience across the brand.

Marvel Insider Loyalty Program

Marvel Kids Website

Challenge: Most of Marvel’s franchises are anchored by films for ages 13+. We wanted to provide age-appropriate content to inspire the next generation of Marvel fans.

Solution: We created a kid-appropriate, kid-tested site anchored with games that introduces Marvel characters and their backstories. We also added digital comics in a new format that caters to digital natives who are unfamiliar with print comic paradigms.

2016 Webby Honoree: Best Youth Website

Marvel Kids Website

Marvel AR (Augmented Reality) App

Challenge: People in comic shops have a hard time jumping into new series because stories are ongoing from previous weeks. Also, we wanted to let fans experience comics in new ways leveraging digital, while ensuring print comics continued to thrive.

Solution: Partnering with Aurasma, we launched an AR app that allowed fans to hold their phone’s camera over a cover to launch a video recap of the story to date. Users could scan marked images inside to reveal bonus content, such as pencil-to-color panel transitions or 3D versions of editors who appeared to walk around the printed page while describing the creative process.

2012 Best Mobile Excellence Award for Entertainment

Marvel AR (Augmented Reality) App

Scholastic Interactive eBooks

Challenge: Scholastic wanted to lead the children’s book industry in new digital formats. Parents wanted a safe space with educational content when kids were online. Kids wanted fun, personalized activities. Teachers wanted kids to pick out their own books, which leads to greater comprehension and love for reading.

Solution: After rounds of ridiculously adorable user testing with kids, we designed a kid-safe ebook experience that let children personalize digital bookshelves and read on their terms. Parents could let them browse appropriately leveled stories. Kids could earn virtual currency from skill-building games and use the coins toward ebooks of their choosing, creating a virtuous cycle in hopes of inspiring life-long readers.

Scholastic Interactive eBooks

Barnes & Noble Nook

Challenge: Even though ebooks had been around for almost a decade, the Amazon Kindle was the first dedicated eReader to finally gain market traction. Barnes & Noble knew the future of books was changing and in 2009 made bold strides to enter the ebook market.

Solution: As the lead of the user experience team, I had the absolute pleasure of working with several third parties to design a free ebook reader available on desktop, iOS and Blackberry, and finally a dedicated eReader device, the Nook. Working to design a handheld device was a fascinating new experience for me. I have never worked harder or had more fun on a project.

2009 Best New Gadget Crunchie for B&N Nook

Barnes & Noble Nook

Barnes & Noble Checkout

Challenge: Ecommerce is at the heart of bn.com, and the tiniest detail can make customers either abandon their cart or submit the order.

Solution: I led a team of three to redesign and constantly iterate on the checkout process. I came to see digital checkouts as an art form. We designed a new single-page checkout with smooth transitions between steps that kept users in context. For each iteration, I led usability tests of prototypes with both customers as well as Customer Service reps to identify potential pitfalls. After the Ajax checkout launched, conversion increased, time spent decreased and Customer Service saw a drop in issues around checkout.

Barnes & Noble Checkout